Support Eco-Minded Companies There's a new type of business out there called a "B Corporation" that helps companies embed their social or environmental missions into their legal operating documents. (Believe it or not, it is illegal in many states for the CEO of a company to consider anything other than profit, which means that technically he or she could be fired or sued for considering environmental or social issues in concert with financial ones.) While B Corporations are still relatively new (currently there are 175 of them in the United States), they are spreading, so keep an eye out for the B Corporation logo or check out B Lab's up-to-date list of companies that have joined. It's a quick, easy way to know that a company is committed to the triple bottom line.